Multilevel Buildings Marketing Committee
Australia has a key group of fabricators interested in developing and promoting the market for steel framed buildings. This group's aim is to correct misinformation in the market regarding steel framing costs and to work with the building surveyor community to educate and provide realtime data, to work with builders and engineers in particular to help them understand the hidden cost benefits of steel construction like safety and speed.
The vision and mission of this committee are as follows:
Mission: To grow the market for steel in multi-storey buildings.
- To influence the market so that steel is considered equally in the decision making process as a framing material for multi-storey buildings.
- To ensure that the steel alternative is easy to design by providing technical tools and training.
- To ensure that the steel alternative is selected on its own merits by providing data and examples on current cost and speed of construction.
- And by communicating case studies where steel framing and decking is considered a familiar and competitive alternative framing and flooring material.
Recently a second follow up independent survey was undertaken of the current ‘Attitudes and Perceptions’ of steel in multi-level buildings as part of an ASI AusIndustry ICIP grant. This survey has shown that the top five key items in order of importance are:
- Safety in the construction process
- Overall cost effectiveness of the floor system/material
- Easy to build/construct
- Less construction time/time on site (speed)
- Fire rating compliance
Interestingly steel performs best in areas of Safety, Easy to build/construct, and Speed.
The committee is instrumental in changing attitudes and realising improvements into the areas of cost and fire.
This committee is run by interested fabricators involved in the buildings market. They are supported by the steel companies and distribution with ASI providing the secretariat. Mark Sgaravizzi of Sebastian Engineering is Chairman.
Check the ASI Forum for discussion on this topic.