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All businesses require a solid marketing strategy. Marketing managers understand how to design, organise and manage campaigns that raise awareness and generate demand for products and services. This helps a business retain existing clients, and bring new ones on board.
Marketing continues to be a fulfilling career choice after you become a marketing manager, with plenty of opportunities to advance or specialise. You might go on to become a Chief Marketing Officer, or a specialist in digital marketing, or even open your own agency.
Shapes engaging marketing strategies that capture attention and tell the brand's story
Keeps track of the latest fads and figures to predict what's next and stay ahead of the curve
Connects with people across social media to build a community around the brand
Uses data to track how well marketing performs and adjusts tactics for better results
Orchestrates compelling advertising campaigns across multiple channels
Champions the brand through striking graphic design and a compelling visual identity
Some sort of marketing qualification is usually necessary for a career in this field. There are also short marketing courses in marketing communications and social media marketing. High school students should focus on subjects like English, maths and psychology.
Once you have some experience and a qualification, your earning potential will increase. A fully qualified marketing manager with experience can expect an average salary of around $90,000.